Water Filters: How They Work and Their Benefits

Using tap water for drinking and cooking should be natural and normal. Instead of buying single-use plastic bottles, install a water filter—be it a pitcher, a faucet-mounted system, or an under-sink unit—to enjoy clean, great-tasting water right from your tap.

What Is a Water Filter?

A water filter is a device designed to remove impurities, contaminants, and undesirable tastes or odors from tap water, providing a safe, refreshing drinking experience for you and your family.

How Water Filters Work

Ion Exchange Resins

These resins “soften” hard water by exchanging calcium and magnesium ions for sodium or hydrogen ions, reducing scale buildup in kettles, coffee makers, and plumbing.

Activated Carbon Granules

Natural carbon (often from coconut shells) is processed into porous granules that adsorb chlorine, organic compounds, pesticides, and other substances that affect water’s taste and odor.

BRITA Filtration Technologies

MAXTRA PRO Pitcher Filters

Featuring MicroFlow™ technology, MAXTRA PRO cartridges combine ion exchangers and micro-carbon to:

• Reduce limescale and metals (lead, copper)
• Remove chlorine, pesticides, and certain pharmaceuticals
• Improve taste and aroma

MicroDisc for Bottles & Carafes

The slim MicroDisc uses ActivSelect™ carbon to cut chlorine and organic residues while retaining beneficial minerals like calcium and magnesium.

On Tap Faucet Filters

Mounts directly on your tap and employs multiple media—pre-filters, ion resins, activated carbon, and fine membranes—to deliver filtered water on demand, with Pro models also removing >99.99% of bacteria.

MyPure P1 Under-Sink System (P1000 Cartridge)

Installed beneath the sink, it offers three hardness levels via a multi-stage P1000 filter: pre-filter, ion exchange, activated carbon, and fine membrane for comprehensive purification over 12 months.

Key Benefits of Water Filtration

• Better taste: Clearer tea, coffee, and cooking water.
• Appliance protection: Less limescale, longer equipment life.
• Eco-friendly: Drastically fewer plastic bottles—each MAXTRA PRO replaces ≈150 × 1 L bottles, each On Tap ≈600.
• Cost savings: No more stocking and hauling bottled water.
• Space saving: Frees kitchen storage once used for water crates.
• Health & convenience: Unlimited clean water at your faucet.

By swapping bottled water for a home filtration system, you enjoy fresher water, protect appliances, save money, and help the planet—all with minimal effort.