Why You Should Replace Bottled Water with Filtered Water

In a world overwhelmed by plastic, it’s no surprise that even the food we eat contains microplastic particles. Studies estimate that the average person ingests around 50,000 microplastics per year — and the real number may be even higher. The largest source? Bottled water, packaged in single-use plastic bottles. Once emptied, these bottles often end up polluting the environment, feeding a vicious cycle harmful to both health and nature.

Why Choose Filtered Water Instead?

1. Clean Water That Tastes Better

A high-quality filtration system removes impurities and substances that affect water’s taste and smell. German-engineered filtration technology reduces chlorine, limescale, and heavy metals like copper and lead, often present in tap water due to aging pipes. Filtered tap water regains its natural taste — perfect for drinking, cooking, making coffee or tea, or even sparkling water using a SodaStream device.

2. You’ll Save Money

With a filter jug or a faucet-mounted filtration system, the only recurring cost is replacing the filters (every 4 weeks for jugs and up to 12 months for faucet systems). Think of what you spend monthly on bottled water — plus the fuel costs of frequent store runs and potential damage to appliances from hard water. Filtration proves to be a more economical solution over time.

3. No More Hauling Bottles from the Store

Transporting plastic bottles from the store to your kitchen — and later to recycling bins — takes time and effort. With a filtration system, as long as water flows from your tap, you won’t run out. You can stock filters in advance or order them online with home delivery. Their compact size makes storage and transport easy.

4. Extend the Life of Your Appliances

Limescale buildup is the number one enemy of small kitchen appliances. Coffee machines, kettles, and sterilizers can be damaged over time. Depending on your water hardness, you can choose between MAXTRA PRO Pure Performance filters (for areas with low to moderate hardness) or MAXTRA PRO Hard Water Expert filters (50% more efficient against limescale).

5. A More Elegant Way to Serve Water

When hosting, presentation matters. Why serve water from a plastic bottle when you can offer filtered water in a stylish carafe? Filter jugs are available in elegant designs and pleasant colors, enhancing your table setting.

6. Reduce Plastic Waste

For over 50 years, German engineers have fought against single-use plastic through long-term use products. Only the filter cartridges need periodic replacement. The filters use natural coconut shells, and cartridges can be reused or recycled. You can even return used filters to select stores and receive discounts on replacements.

How Does the Filtration Technology Work?

When water passes through the MAXTRA PRO filter, it goes through 4 stages designed to reduce impurities like chlorine, limescale, copper, and lead. The result: clean, great-tasting water, ready for consumption.

Choose the Right Filter for Your Lifestyle

For Home or Office

BRITA Filter Jugs
MAXTRA PRO cartridge (approx. 150L capacity)
Replacement reminder indicator
Glass jugs or Eco Style jugs made of bioplastic

BRITA Filter Carafe (1.5L)
MicroDisc filter (approx. 150L capacity)
Elegant, compact design

For On-the-Go

BRITA Vital Filter Bottle (600ml)
Filters while you drink
MicroDisc filter (approx. 150L)
Flip-top lid, portable size for bags and cars

For Sports & Outdoor Activities

BRITA Active Filter Bottle (600ml)
Filters while you drink
Removable lid and carrying loop
MicroDisc filter (approx. 150L)

For Large Families or Small Offices

BRITA Flow Dispenser (8.2L)
MAXTRA PRO cartridge (approx. 150L)
Built-in tap and refillable top lid
Memo indicator for filter change

For High-Volume Filtration – Faucet-Mounted Systems

On Tap V System: Filters up to 600L; removes 99.99% of bacteria, chlorine, microplastics, pharmaceutical residues, and some pesticides.
3 water modes: unfiltered stream, unfiltered spray, filtered stream.

On Tap V-MF System: Same filtering power + digital volume counter for filter tracking.

A Smart, Sustainable Switch

Switching to filtered water isn’t just cheaper — it’s a conscious step toward a sustainable lifestyle. Reducing plastic waste, improving access to clean water, and protecting the environment are just a few of the rewards of making this change.